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12 foundational principles of creating a user-centric form

Anastasia Golovko
Anastasia Golovko
January 19, 2023

Creating a user-centric form is crucial for any business that wants to provide a positive experience for its users and increase the chances of the form being completed. A user-centric form is designed with the user in mind, taking into account their needs and preferences. In this article, we will discuss the 12 foundational principles of creating a user-centric form, including shortening the form with conditional logic, less unnecessary questions are better, communicating the brand consistently, creating a design system, and automating, autofill, validate. We will also provide tips on how to make the form more user-friendly and increase the chances of it being completed. Additionally, we will consider Tino Agency as a trusted partner in creating a user-centric form and we will provide a FAQ section to answer some of the common questions about user-centric forms.

Shorten the form with conditional logic:

Conditional logic allows you to show or hide certain form fields based on the answers provided by the user. This helps to reduce the length of the form and make it more user-friendly by only asking the questions that are relevant to the user. This can be achieved by using if-else statements or using form libraries that offer conditional logic capabilities.

Less unnecessary questions are better:

Asking too many questions can be overwhelming for the user and can lead to a higher drop-off rate. By asking only the necessary questions, you can improve the user experience and increase the chances of the form being completed. This can be done by carefully considering the purpose of the form and the information that is truly needed to complete the task.

Communicate the brand consistently:

The form should have a consistent user interface (UI) and design that aligns with the overall brand. This helps to create a sense of trust and familiarity with the user, making them more likely to complete the form. This includes using the same colors, typography, and imagery as the rest of the website or application, and adhering to the overall brand guidelines.

Create a design system:

A design system is a set of guidelines and standards for the design of a product, such as a form. It helps to ensure consistency in the UI and makes it easier for developers to create new features. In the financial industry, a design system can help to create a sense of trust and reliability with the user. This includes creating a library of UI components, setting design standards and rules, and providing a consistent user experience.

Automate, autofill, validate:

Automating certain aspects of the form, such as autofilling details and validating inputs, can help to make the form more user-friendly and reduce the chances of errors. This helps to make the form as simple as possible for the user, which can increase the chances of the form being completed. This can be achieved by using JavaScript or other programming languages to automate certain actions, and using built-in form validation tools.

Define an intuitive sequence:

The questions on the form should be grouped and ordered in a way that makes sense to the user. This can be achieved by arranging related questions next to each other and by organizing the sections of the form by topic, starting with more general questions and moving on to more specific questions. This helps to make the form more logical and easy to follow for the user.

Provide clear instructions:

Make sure the instructions on the form are clear and easy to understand, so the user knows what information is being asked for and how to provide it. This can be achieved by using simple language and providing examples, using icons or images to help explain instructions.

Use clear and concise language:

Use simple, straightforward language when writing the form questions and labels, to avoid confusion and ensure that the user can easily understand what is being asked. This includes avoiding jargon or technical language, and using simple sentence structures.

Make it mobile-friendly:

With more and more people using their mobile devices to access the internet, it’s important to ensure that the form is optimized for mobile use. This includes using a responsive design and making sure the form is easy to use on a small screen. This can be done by using CSS media queries and by testing the form on various devices.

Use progressive disclosure:

Progressive disclosure is a technique where you only show the user the information that is relevant to them at a given time. This helps to reduce clutter on the form and make it less overwhelming for the user. This can be achieved by using techniques such as accordions, tabs, or modals to hide certain sections of the form until the user requests to see them. This can also be done by using conditional logic to show or hide certain fields based on the user’s input.

Provide feedback and validation:

Provide feedback to the user as they complete the form, such as highlighting errors or providing confirmation messages, to help them understand if they’ve filled out the form correctly. This can be done by using built-in form validation tools and by providing clear error messages that explain what went wrong and how to fix it.

Test and iterate:

It’s important to test the form with real users to get feedback on the usability and improve it based on the feedback. This can be done by using methods such as user testing, A/B testing, and by monitoring user engagement and form completion rates. Based on the findings, the form should be iterated and improved upon in order to increase its user-centrism.

Final thoughts

Creating a user-centric form requires careful consideration of various factors such as the form’s length, the questions being asked, the design and branding, and the user flow. By following the principles outlined above, such as shortening the form with conditional logic, communicating the brand consistently, and providing clear instructions, you can improve the user experience and increase the chances of the form being completed. Additionally, testing the form with real users and iterating based on feedback is essential to ensure that the form is truly user-centric.

It’s also important to remember that creating a user-centric form is an ongoing process, and it’s necessary to continuously monitor and improve the form over time. With user-centric design, it’s always important to gather user feedback, test, iterate and optimize the form to make it as simple as possible for user to complete it.

Consider Tino Agency Your Trusted Partner

Tino Agency can be a trusted partner in creating a user-centric form for your business. With our expertise in user experience (UX) design, we can help you to understand the needs of your users and design a form that is tailored to their needs. Tino Agency can help you to implement the principles of user-centric design, such as conditional logic, clear instructions, and consistent branding, and help to ensure that your form is optimized for mobile use and easy to use on any device. They can also provide testing and feedback, and work with you to iterate and improve the form over time. With Tino Agency as your trusted partner, you can be confident that your form will be designed with the user in mind and will provide a positive experience for your users.

FAQ

What is a user-centric form?

A user-centric form is a form that is designed with the user in mind, taking into account their needs and preferences. This includes making the form as short as possible, asking only necessary questions, and providing clear instructions.

Why is it important to have a user-centric form?

A user-centric form improves the user experience and increases the chances of the form being completed. It also helps to create a sense of trust and familiarity with the user, making them more likely to complete the form.

How can I make my form more user-centric?

You can make your form more user-centric by implementing principles such as conditional logic, consistent branding, and clear instructions. You can also use a design system to ensure consistency in the UI and make it easier for developers to create new features. Additionally, testing the form with real users and iterating based on feedback is essential to ensure that the form is truly user-centric.

What are the benefits of using Tino Agency as a partner in creating a user-centric form?

Tino Agency has expertise in user experience (UX) design and can help you to understand the needs of your users and design a form that is tailored to their needs. They can also help you to implement the principles of user-centric design, provide testing and feedback, and work with you to iterate and improve the form over time. With Tino Agency as your partner, you can be confident that your form will be designed with the user in mind and will provide a positive experience for your users.

What are some of the best practices for creating a user-centric form?

Some best practices for creating a user-centric form include: shortening the form with conditional logic, asking only necessary questions, providing clear instructions, using clear and concise language, making the form mobile-friendly, providing feedback and validation, and testing and iterating based on feedback