10 Important Reasons to Use WordPress for Small Business Websites
by Ruslan Botnar
WordPress is currently the most popular content management system (CMS) on the Internet. According to W3Techs, WordPress powers 40% of all the websites on the Internet, including those without a content management system or with a custom-coded CMS. WordPress first appeared in 2003, when the founder of the system, Matt Mullenweg, forked the then-existing blogging engine called b2/Cafelog (a fork is when you take the code program and use it as the foundation for creating another program). With the help of Mike Little, Matt made the first version of the WordPress system, which was released on May 27, 2003. At the time, they had no idea how much their blogging engine would evolve in the future.
Since that first release in 2003, the WordPress platform has come a long way — from a blogging tool to a complete content management system used to create almost any type of website, from simple blogs to online portfolios for photographers and designers. By now you can create a full-fledged commercial site for the sale of real or digital goods, markets, auctions, catalogs, and corporate sites for large companies. There are thousands of themes of WordPress for small businesses that allow you to change the look of your site and many thousands of plugins to add and extend functionality. And all this can be downloaded and installed for free.
10 Benefits of WordPress for a Small Business Website
Below are the main benefits of using WordPress for a small business website — and you are welcome to choose this CMS to get them all for your newly created company.
1. Quick launch
Creating a WordPress website for a small business is not only easy but it takes almost no time compared to from-scratch development. With the help of predeveloped themes and clear instructions, you can develop a web presence pretty quickly, getting started with your business growth almost instantly.
2. Wide range of themes
One of the benefits of WordPress for small business websites is that this CMS comes with a wide range of themes, covering almost all business niches. For example, there are pre-developed templates for retail and eCommerce, real estate and education, blogs and magazines, personal portfolios, and corporate websites.
What’s more, business owners can customize each of the themes according to their brand style, though it’s better to hire WordPress developers to do the customization (or have some skills in JS, HTML, CSS, or PHP, depending on the chosen template).
3. Wide range of plugins
In addition to the wide range of themes to create a WordPress site for a small business, there are also many plugins and add-ons that can strengthen a website. For example, plugins for payment systems integrations, SEO, content, analytics integrations, and digital marketing add-ons.
However, using them all may slow down the small businesses’ websites powered by WordPress, so choose them wisely, installing only those essential for your business operations plugins.
One of the reasons to use WordPress for small businesses is that WordPress sites are perfectly compliant with the requirements for modern SEO. They have a clean code, well-developed structure, intuitive UI, enjoyable UX, plus all the technical features to let Google index the pages better and faster.
SEO friendliness is one of the main WordPress benefits for small businesses websites since the companies can avoid overspending on SEO promotion, moving their sites to the top step by step.
Choosing WordPress for a small business site has one more strong benefit. The websites created with WP are highly responsive — that is, they adjust the UI automatically, depending on the device the website is accessed from. For small businesses, this means an opportunity to save a lot on ensuring cross-device compatibility since WP comes with such an option built-in.
From this perspective, a WP website becomes a great option compared to cross-platform websites, which are also cost-effective but still can’t be as affordable as a WP site.
6. Popularity and community support
WordPress is the most popular content management system in the world. It has a large community, many contributors, plus a lot of free training materials to use during your WP website development. For those business owners preferring to create a WP website on their own, there is always an opportunity to get ultimate answers to their questions, access clear instructions, and rely on the support of a friendly community.
7. Perfect for idea validation
WordPress for small businesses can also work perfectly as an idea validation tool. Since creating a WP website is cost-effective, those business owners eager to test the idea in a real market environment can avoid the risk of overpaying for a custom website using the free WP toolkit instead.
With the help of Google Analytics and social media integrations, attracting live traffic to a WP website isn’t much challenging, opening an opportunity to test your offer in real-time mode, evaluate the target audience response and decide on either proceeding with your WP website improvement or investing in a fully customized solution.
As for the latter, Tino Agency would be happy to help you create a branded website, following the best practices for modern website development, security, and ultimate customization. Contact us to discuss your project!
Why use WordPress for a small business website? Some business owners mention the cost-effectiveness of this approach as the main reason to choose WP at the initial stages of business growth. Some WP themes are free, and even paid ones come at a reasonable cost. Downloading WP is free as well. The only thing you have to pay for is the domain name and hosting. However, these costs still can’t be compared to the cost to create a web project from scratch.
9. Stability and security
WordPress websites also come with a stable architecture and robust security features built-in. However, to stay calm about your WP website, make sure to choose the themes from reliable developers, plus use additional security plugins.
10. Great customization options
The opportunity to customize the website and add more branded design elements is another reason to use WordPress for small businesses. As a rule, the newly created companies get started with WP development by choosing the pre-developed theme, testing the way it works for their business and users, and only then proceeding with branding and customization.
As for the latter, consider Tino Agency for WordPress development services. Our tech team is well-aware of the WP specifics, features, and opportunities, so they will be able to perfectly tailor the WordPress functionality to your use case.
Difference between WordPress.com and WordPress.org
The first question that newbies who come across a WordPress site for a small business usually have is where to locate your site? You can take one of two options: set up your own standalone WordPress site, or register with WordPress.com — here, you can host your WordPress site for free.
WordPress.com: WordPress.com is a site owned by WordPress creator Matt Mullenweg, who runs Automattic. Essentially, a website is a free service that allows you to easily create and host your WordPress site without worrying about paying for hosting, domain, etc. You can create content without getting too technical.
Automattic makes money on WordPress.com by displaying text ads on your site and charging fees for additional services such as backups, premium themes, and plugins. You get at your disposal a free subdomain for your site in the format http://your-name.wordpress.com. You can always purchase a separate domain name and link it to your site.
WordPress.org: WordPress.org is a site where you can download the latest version of WordPress to install on your hosting. This version is completely free and distributed under the GPL license, i.e., you can do whatever you want with the system. You can use WordPress to create any number of sites, customize the design however you want — you can even rename the system and make your fork if you wish. This is the beauty of the GPL license.
If you decide to use this version of WordPress, there are some additional details you need to take into account. First of all, you will need to register your domain name and purchase hosting from a suitable hosting company. Also, you will have to install the script yourself, which may scare off some newbies. Fortunately, many modern web hosts offer the ability to install WordPress with a single click.
A few words about choosing WordPress hosting: if you have decided to choose hosting yourself, then, in this case, you will need to do it correctly. After all, hosting depends on how well your site will work. If you choose poor hosting, you can face slow website speeds, poor user support, and a host of other issues.
WordPress for businesses small and medium
Free, open-source, and comparative ease of mastering CMS WordPress has led to tremendous growth in its popularity among users of all social categories and strata. All the advantages of this content management system could not go unnoticed by the business owners. Gradually, the WordPress community cultivated the practice of using it as a marketplace and online store. Let's consider the prominent use cases of WordPress websites for small businesses, give recommendations for optimizing your WP site for the needs of a specific industry and field of activity.
WordPress for online stores
The sale of goods and services over the Internet is evolving every day. Though many financiers still recall with a shudder the "dot-com crisis" in the late 90s. Then, due to excessive greed, many companies that went online lost touch with reality and eventually went bankrupt, unable to withstand the competition with more efficient enterprises. Only strong players remained on the market, pragmatically assessing the possibilities of the Internet and following its trends.
Creating an online store in WordPress is quite simple. To do this, you need to install and configure as required one of the many plugins: WP Shop, WooCommerce, WP eCommerce, eShop, Quick Shop, Shopp, YAK for WordPress, MarketPress, etc. Some plugins are paid, but the most powerful ones (mentioned WP Shop, eCommerce WooCommerce) are free, and WP Shop is also optimized to fit users' needs. This is a handy property for those businesses that are gradually expanding and need additional "authority" with consumers
In addition to the existing catalog of goods and tools for their automatic purchase, WordPress is also convenient for creating individual orders. This is more relevant for those business categories that offer not tangible goods but works and services. It is pretty apparent that it is impossible to sell "apartment renovation," but it is easy to order the masters to make these repairs spectacularly. Using extensions and plugins of feedback, forms for sending applications for the calculation of estimates, etc., you can create a convenient website for advertising services on the Internet. In general, we can say that most plugins allow you to create your online store quickly, but its success will largely depend on the filling of goods and promotion.
Online media on WordPress
Information is one of the most expensive commodities, and therefore the media makes huge profits every year by trading news, business intelligence, and other data. To create news resources in WordPress, you can use all existing plugins, and at the initial stage, you will need separate "news" templates optimized in such a way as to be as comfortable as possible for users. The creation of online media based on WordPress allows you to use the resource in the future to sell advertising spaces in almost unlimited quantities. True, in this case, the central part of the success is not assigned to the engine but the high-quality content of the site and its promotion.
WordPress message boards
One of the least obvious use cases for this CMS is setting up a full-fledged message board. For these needs, a lot of themes (templates) have been developed, containing the necessary widgets and plugins inside themselves:
- Classic message boards - flatads, Classipress, Ads-WordPress
- Bulletin boards for real estate - Javo Directory, WP Residence,
- Catalogs-reference books of enterprises with the possibility of placing points on the map - Directory, Vantage,
- Bulletin Boards for Selling / Giving Discount Coupons - Clipper, couponpress
- Job exchanges - Jobroller, WordPress Micro Jobs, Nine to Five, Jobify, Jobmonster, hirebee, jobpress, jobboard (convenient for posting job offers and searching for them by job seekers), Jobseek (tailored to the needs of job seekers)
After describing the tools for creating a business, we will also consider options for further promotion and maintaining its popularity on the Internet
Tools of interaction with clients. This category includes plugins for WordPress that help to inform existing and potential customers about new products/services, promotions, and special offers. You can combine these features under the general term CRM systems (Customer Relations Management.) CMS implies the use of:
- Email newsletters: Mailgun, MailChimp, Newsletter, MailPress, Mail Poet Newsletter, Subscribe 2, UniSender Integration, and others. It is impossible not to mention the powerful plugin for sending letters to social network users - BuddyPress;
- Creation of feedback forms. The list of plugins for creating forms on WordPress should include Contact Form 7, Contact Form Plugin by vCita, Fast Secure Contact Form, Gravity Forms, Ninja Forms, Formidable Forms, Breezing Forms, Form Maker, Contact Form Manager, and others;
- The creation of a request system is easiest to organize with the help of plugins Multisite Ticket System, WP Ticket, WordPress Advanced Ticket System (WATS), WP Support Plus, Sola Support Tickets, and similar ones.
Plugins for assessing user behavior - the so-called "heat" maps. They allow you to identify weaknesses in the site interface and make the necessary adjustments to increase conversion - that is, turn visitors (potential) into actual customers of services and buyers of goods. Sitemaps unfold after installing WP Super Heatmap, Heatmap Plugin, heatmap for WordPress, Heatmap UserHeat, Ptengine, Slim Stat Analytics, and others.
Creation of "closed zones." Information nowadays is worth its weight in gold. Therefore sometimes it makes sense to stimulate site visitors to join a kind of club of regular customers - to deny access to specific articles to unregistered users. For these purposes, WordPress provides plugins Paid Memberships Pro, Ultimate Member, Simple Membership, WP User Manager, Restrict Content, Membership 2, WP Hide Dashboard, WP Private Content Plus, and others. The names of some plugins also indicate that, if necessary, it will be possible to restrict access to the content to those users who have not paid for the subscription.
In a separate category, it is worth highlighting those plugins for WordPress that are aimed at analyzing conversion - the ratio of the number of "valuable" actions (buying goods, subscribing, etc.) to the total number of visitors and their behavior. These plugins work at the intersection of SEO categories, tools for interacting with site users, and assessing their behavior. These plugins include SumoMe, Icegram, Optin Forms, and one of the most influential and sophisticated tools - OptinMonster. It is also worth noting that if the site was developed primarily as an online store or a business card site for an offline company, it needs constant development and updating. In general, it allows you to attract customers to purchase goods and inform them about the enterprise's activities.
But if the site is considered a source of income through advertising, it is essential to work with it correctly and efficiently. For these purposes, WordPress provides the ability to install plugins to manage:
- Contextual advertising - Google AdSense (an official plugin developed and maintained by Google programmers), Easy Plugin for AdSense, AdSense Integration WP QUADS, Google AdSense by BestWebSoft, Ad Injection, Ad Inserter, Insert Post Ads, and others;
- Banner advertising - Useful Banner Manager, Image / Banner Widget, Custom Banners, Floating Banner Ad Rotator with Tracking and others
- Pop-up ads - Popup Maker, Popups, Popup by Supsystic, ITRO Popup Plugin, Popup, PopupAlly, WP Super Popup, and others.
Is it easy to make a website on WordPress?
Yes, just for those who have already gone through this procedure many times, it will only take time for those who already have knowledge and experience. And for those who have no experience, it will take a very long time. "Simple, but very long" automatically turns into "difficult." See for yourself. The page “Where to start” of the official WordPress help is quite voluminous. Here are some of the highlights:
- Installation phase
- Buy hosting.
- Install WordPress on the server.
- Buy a domain.
- Configure a domain on hosting.
- Find and install a theme (template for the site's appearance, there are free and paid options).
If we draw an analogy with building a house, at this stage, we have laid the foundation and made a "box" that has no external or internal finishing, not to mention furniture. Setup phase:
- Customize the look of the site.
- Internal WordPress settings.
- Installing and configuring additional modules.
Even if you find a suitable template, you will need to adapt it to your needs. This applies, for example, to the location and number of menu items, graphic and functional blocks (banners, sliders, buttons, forms). The list of tasks that can be solved using the basic functionality of WP is minimal. Its capabilities are expanded by installing plugins.
How to Customize a WordPress Site for a Small Business?
Developing a unique website is quite an expensive pleasure, not available to every company, not to mention novice business people. The development itself and the programming of unique modules will not be cheap at all. According to Goal Europe, the cost of one hour of development in America is about $ 40-60. In addition to developers, you also need at least a UI/UX designer. The cost of a professional UI/UX design is comparable to that of a skilled developer. Each designer has his style: someone loves clean and light interfaces, some try to dilute a functional website with all kinds of graphics as much as possible.
Considering the number of websites for business created with WordPress, Sooner or later, many are asking questions about customizing WordPress themes. One of the safest ways is developing and using what is called "Child Theme". Similar to how in Photoshop you modify an image using adjustment layers, you can use the same concept by customizing WordPress themes without affecting its original version. The good thing about reversible changes is that you can return to the original files that are in their original form at any time. The best way to make the "template-based" website "your own" (not mentioning the need for a business site to stand out and be memorable) is to hire professionals.
Consider Tino Agency Your Trusted Partner
If you have long been looking for a development vendor able to help you with WP website creation, right now, you are at the right place. Tino Agency has an experienced team of WP developers under our roof, who aren’t only skilled with WP but well-versed with related technologies, modern web dev practices, and design trends.
Contact us to discuss your cutting-edge solution!
Using WorldPress for small business website development is a pretty winning idea in 2022 and beyond. This CMS comes with many advanced features and promising opportunities, especially for businesses on a budget or for those in need to meet strict deadlines. However, despite all its simplicity, sometimes WP usage needs professional skills and vision.
Tino Agency is right here to make your WP website more advanced and use-case-specific. Reach out to us for more help right now!
- Why use WordPress for a small business?
Using WP is a cost-effective solution to build a website. You don’t need technical skills to do it, plus WordPress is easy to understand and deal with. Choosing it saves the development time, while the set of features you get is pretty effective and can be tailored to the use case or users’ expectations.
- What is the best WordPress theme for a small business?
The choice of the best theme for a small business directly depends on the business niche. WP offers thousands of themes for different industries, including but not limited to eCommerce, education, finances, and real estate.
- Which type of business should use WordPress?
WordPress is equally suitable for both small and large businesses. The only difference is that each of them has different goals and priorities when choosing WP. While the small business owners are often eager to create a website on their own and at an affordable cost, large companies can use WP for idea validation, business expansion, digital marketing campaigns, and so on.
- Is WordPress a good platform for developing a website?
Yes, WP is a pretty good choice to develop a website. What’s more, all the necessary features usually come already built-in.