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Overcoming Challenges in Cryptocurrency Adoption: Strategies for Startup Founders

Max Kardasevich
Max Kardasevich
September 5, 2023

The popularity of cryptocurrency is growing. More and more tech enthusiasts and financial technology experts are considering it a digital currency of a new generation that promises a decentralized and secured approach to financial transactions. However, despite their potential, widespread adoption of cryptocurrencies still faces numerous challenges.

According to Statista, the global user penetration rate in the cryptocurrency market is only 8,8%. The projected growth is also pretty slow – by 2027, it is expected to reach 12,5%. That’s why in this article, we decided to explore the main concerns about cryptocurrency, analyze the challenges to cryptocurrency mass adoption, and suggest viable strategies for startup initiators to speed this process up.

7 Main Challenges to Cryptocurrency Adoption and the Ways to Overcome Them

Below are the main cryptocurrency issues and challenges that the industry faces in 2023, along with the tactics to pave the way for crypto broader adoption. 

Regulatory Uncertainty

Regulatory uncertainty is one of the significant challenges hindering the widespread adoption of cryptocurrencies. Since the technology is still pretty new and there are both legal and ethical concerns, it is difficult to provide regulatory clarity and create a unified legal framework. Nevertheless, some countries have already taken steps to adopt cryptocurrency. 

For example, Japan legalized Bitcoin as a legal payment method in 2017. Switzerland has also embraced cryptocurrencies, creating a supportive environment for blockchain and crypto startups. As for the adoption of cryptocurrency in the US, recently a bipartisan bill has been advanced by a key congressional committee to establish a regulatory framework for cryptocurrencies. This marked a crucial step in the efforts to establish federal oversight for the digital asset industry.

Still, both global and local crypto markets are far from being fully regulated. In response to this challenge, cryptocurrency startups initiators are welcome to proactively engage with regulatory authorities and policymakers. Participate in public consultations, provide input on proposed regulations, and advocate for balanced and innovation-friendly frameworks.

At the same time, ensuring your crypto startup’s legal compliance is also vital. So, consider partnering with a legal and tech-savvy crypto development vendor to build a compliant, secured, robust, and well-designed crypto product. 

Security Concerns

In addition to legislation-related cryptocurrency challenges, there are significant security concerns that slow down crypto adoption. New crypto users often have concerns about security due to the inherent risks associated with the decentralized nature of cryptocurrencies. They include but aren’t limited to losing access to their digital wallets, fraud risks, fraudulent investment and crypto management strategies, and potential hacks or cyber attacks on the platform.

To address these challenges and foster confidence in new crypto users, startup initiators can implement security measures in both the development and promotional stages of their projects. To achieve this goal, collaborating with a reliable technology partner would be the right choice. A crypto development company would be able to help your project implement two-factor authentication and other security measures to protect users’ wallets. In addition, you can consider running a knowledge base for your project, raising the awareness of new users, sharing data protection practices, building trust, and accelerating the adoption of cryptocurrencies.

Lack of Education

Security concerns we’ve discussed in the previous paragraph can also be the results of users’ lack of education because of the novelty and complexity of blockchain technology. A lack of understanding of how blockchain works and what benefits it can bring to both individual users and businesses prevents them from getting started with this technology. It significantly slows down the adoption of cryptocurrency, while crypto startup initiators can address this challenge by prioritizing user education. 

They can create user-friendly resources such as guides, tutorials, and FAQ sections to help new users understand the fundamentals of cryptocurrencies. By investing in educational initiatives, startup initiators can empower users to navigate the cryptocurrency landscape confidently, accelerating the adoption of cryptocurrencies.

Partnership Barriers

Partnership barriers, in turn, are the consequences of a lack of legal regulation and education among potential users and crypto adopters. Many traditional financial institutions are hesitant to partner with cryptocurrency companies due to concerns about compliance, regulatory risks, and potential reputational damage.

Overcoming these issues requires leveraging the same tactics as dealing with regulation uncertainty. Crypto companies should more actively engage and educate potential partners about the benefits and opportunities presented by cryptocurrencies. Building trust, demonstrating legal compliance (to the regulated level for now), and providing risk mitigation solutions can help alleviate partnership concerns and encourage collaboration between crypto startups and traditional financial institutions.

Market Fragmentation and Volatility

Another concern that slows down cryptocurrency adoption is the fragmented nature of a decentralized market. To put it simply, there are numerous currencies, exchangers, and wallets. The volatile nature of cryptocurrencies, in turn, makes their price fluctuate frequently, which is a major concern for users seeking more stability for their investments. 

While mitigating these challenges completely is impossible, there are still some tactics for crypto startup owners to leverage. For example, you can create a platform that consolidates multiple cryptocurrencies and integrates various exchanges and wallets, offering a unified interface for managing users’ crypto access. What’s more, you can leverage advanced risk management systems based on AI, providing users with data-driven crypto trading suggestions. 

By simplifying the user experience and offering stability-oriented features, startup initiators can encourage greater trust and participation in the cryptocurrency market, thereby accelerating adoption.

User Friendly Design

Being rather complex solutions, the lack of a user-friendly design of a crypto app is another adoption challenge cryptocurrency faces. While many users struggle with understanding crypto benefits and developing actionable tactics to invest in digital currency, the lack of user-centered design makes navigating the platform and understanding its functionalities even more difficult.

That’s why companies adopting cryptocurrencies, for example, PayPal and Starbucks (which have created a crypto-based loyalty program) prioritize user-centered design when integrating crypto features into their mobile apps. You are also welcome to follow their strategy and opt for a user-first design when creating your crypto mobile solution. Our skilled designers and developers would be glad to improve or build the UI and UX for your app, making your platform simpler and intuitive to use. We also stand for an iterative design approach, gathering user feedback and making the improvements accordingly.

Ethical Concerns

Last but not least, an environmental issue is the challenge to cryptocurrency being adopted. Recently, The Guardian stated that “bitcoin is terrible for the environment“, however, this statement was long made by cryptocurrency early adopters. Bitcoin mining indeed requires substantial computational power and, consequently, a significant amount of electricity. As a result, the carbon footprint of the cryptocurrency industry has become a cause for concern due to its contribution to greenhouse gas emissions. 

As for the solutions to this challenge, crypto enthusiasts encourage the development and adoption of more sustainable mining practices, such as using renewable energy sources or enhancing energy efficiency. Creating alternative consensus mechanisms that will have lower energy requirements can also become a viable tactic to address the environmental issue.


Blockchain technology and cryptocurrency have the potential to revolutionize traditional financial systems but their widespread adoption is hindered by significant challenges. As we have explored in this article, crypto startup initiators can make their contribution to overcoming these barriers by collaborating with legal authorities, raising user awareness, prioritizing their education, partnering with other fintech companies, and creating user-first crypto apps. 

We, at Tino Agency, would be glad to support you along this way. With the help of our practical experience and latest expertise, you will be able to build a user-centric, well-designed, secured, and robust crypto project with a well-defined value proposition and great user engagement potential.

If you are ready to accelerate crypto adoption with your unique idea, get in touch with us today, and let’s get started!