Energy Ogre
Tech Stack
Services
Client and idea
Energy Ogre is a platform that allows Texas-based users to find the best electricity service providers, and manage their contracts and payments, allowing its customers to save up to 40% on electricity bills annually. The company doesn’t have affiliate partnerships with the providers, working in the best user interest exclusively.
Challenge & Goals
Energy Ogre is a specific project representing a new niche for us. The main challenge we faced was diving deep into its unique value proposition. At the same time, our task was to maintain brand identity, saving familiar design and workflows for the users.
Solutions & Result
The customer came to our company with a request to improve the usability of their website, so that it can attract new users and become more convenient to use for mobile devices. To meet this goal, we have analyzed the main competitors, developed more interactive features, improved navigation, simplified the registration process, and added video animations. As a result, the conversion rate grew by 2.4 times, and the number of active users - by 1,75x.
Main app features
User’s dashboard
Energy Ogre provides users with a centralized dashboard that offers an at-a-glance view of their electricity plan, billing details, and contract status. This user-friendly interface serves as the command center for managing all aspects of their electricity service.
Payment methods and history
The platform maintains a comprehensive payment history, allowing users to track and review their past transactions conveniently. Energy Ogre also has an auto-payment option.
Notifications center
Energy Ogre's notifications center keeps users up-to-date with timely alerts about contract renewals, billing changes, and other important updates. With this feature, the users stay informed about any changes or better electricity service offers.
Сontracts lists and stats
Energy Ogre assists users in maintaining a detailed record of their electricity contracts. Users can access historical contract information, monitor contract expiration dates, and review statistics related to their savings.
Go Green with EO
Energy Ogre customers can choose from more than 135 electricity providers and more than 2000 service offers. What’s more, the platform encourages them to support sustainable energy practices, so the users can choose to enroll exclusively in renewable plans.
Methodology
Research
UX Wireframes
We created clickable wireframes to simulate a prototype that is similar to the end product. We developed and carried out user testing for prototype validation. This helped us to test every hypthesis before proceeding to the development stage.
UI Design
Personal and business payments landings
For personal and business payments, we designed separate dashboards so that those customers who use Energy Ogre for both personal and business purposes, can manage their contracts and payment separately.
Typography
Colors
Design system
Conclusion
