Paxful. Leading P2P Bitcoin Marketplace.

14 Mar 2021
Paxful is the world’s largest people-powered crypto marketplace, connecting millions across the globe.
Hero image for Paxful. Leading P2P Bitcoin Marketplace.
Paxful
Paxful
P2P Platform
hero watermark background

Tech Stack

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Services

#Research
#Product Strategy
#UI/UX Design
#Branding Extension
#Mobile App Redesign
#Cryptocurrency Wallet Design
#Blockchain Integration
#Secure Payment Systems
#Peer-to-Peer Trading Experience
#KYC & Authentication Flows
#Smart Contract Implementation
#Ongoing Production Support
About project

Client and idea

Paxful, a leading peer-to-peer cryptocurrency marketplace, partnered with our team to redesign their mobile platform. The goal was to create a seamless, mobile-first experience that simplifies buying, selling, and managing cryptocurrencies. By enhancing usability, branding consistency, and overall functionality, we aimed to make crypto trading more accessible to a global audience—especially those without traditional banking access.

Challenge & Goals

The existing Paxful mobile app lacked clarity, branding consistency, and ease of navigation. Users struggled with complex workflows, hidden actions, and an outdated UI. Our challenge was to rebuild the platform from the ground up, ensuring a mobile-first approach that prioritizes simplicity, security, and speed. The goal was to create a highly intuitive, well-structured interface that improves user engagement while reinforcing Paxful’s identity as a trusted crypto marketplace.

Solutions & Result

We conducted extensive research, analyzed competitors, and gathered user insights to identify key pain points. Using these findings, we developed a refined user experience, prioritizing a structured homepage, intuitive navigation, and seamless transaction flows. Our team crafted a modern UI with a clear hierarchy, improved accessibility, and a visually appealing design that enhances brand recognition. As a result, Paxful now offers a streamlined, user-friendly mobile app that empowers millions to trade and manage crypto with confidence.

500
H+
design
3
M
Downloads
1.5
H+
active users
Project Overview

Main app features

Paxful’s redesigned mobile app was crafted to provide a seamless, intuitive, and secure cryptocurrency trading experience. The key sections of the platform include a user-friendly wallet for sending, receiving, and swapping assets, a marketplace for buying and selling crypto, and a streamlined account dashboard that offers quick access to settings, security features, and transaction history. By focusing on a clear hierarchy and smooth navigation, the app ensures that users can effortlessly manage their crypto assets from anywhere.
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Dashboard

The Paxful app dashboard provides users with a clear and organized overview of their cryptocurrency holdings and recent activity. It prioritizes essential information, such as total balance, active trades, and transaction history, ensuring users can quickly access key financial insights. The intuitive layout allows seamless navigation to key actions like buying, selling, sending, and receiving crypto, making asset management effortless and efficient.

Wallets

Another essential feature of the app is its seamless wallet integration, allowing users to store, manage, and access their digital assets effortlessly. With robust security measures and real-time balance tracking, users can confidently send, receive, and exchange cryptocurrencies, ensuring a smooth and secure financial experience.

Send Crypto

The Paxful app simplifies cryptocurrency transfers, allowing users to send funds quickly and securely. With support for standard, Lightning, and TRON transactions, users can choose the most efficient transfer method based on their needs. The streamlined interface ensures a hassle-free process, making it easy to enter recipient details, confirm transactions, and track payment status—all while maintaining the highest security standards.

Buy Crypto

The Paxful app provides a seamless way to buy cryptocurrency through a secure and user-friendly marketplace. Users can browse a variety of offers, choose from multiple payment methods, and complete transactions with just a few taps. The intuitive interface ensures transparency by displaying real-time exchange rates, seller reputations, and trade terms, empowering users to make informed decisions while purchasing crypto safely and efficiently.

Sell Crypto

The Paxful app offers a straightforward and secure way for users to sell cryptocurrency through its peer-to-peer marketplace. Sellers can create custom offers, set their preferred payment methods, and choose competitive pricing to attract buyers. With built-in escrow protection and real-time transaction tracking, the platform ensures that every trade is safe, transparent, and efficient, allowing users to sell their crypto with confidence.
Design process

Research

Our team conducted an in-depth market analysis, examining existing cryptocurrency platforms and identifying key usability challenges. By analyzing competitor apps and reviewing user feedback, we gained valuable insights into common pain points, such as unclear transaction processes, complex navigation, and security concerns. This research allowed us to refine the user experience, ensuring that the Paxful app delivers a seamless, intuitive, and highly functional trading environment tailored to the needs of both beginners and experienced traders.
Design process

Sitemap

To establish a clear and logical app structure, we developed a detailed sitemap that mapped out every key user interaction. This process helped define intuitive navigation paths, ensuring users could effortlessly access core features such as wallets, trading options, and account settings. By carefully structuring the information architecture, we created a foundation that streamlined the design of wireframes and optimized the overall user journey.
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Design process

UX Wireframes

We designed detailed wireframes for every screen and state of the Paxful app, ensuring a structured and intuitive user experience. By mapping out each interaction, we were able to conduct usability testing early in the process, identifying and addressing potential friction points. The final prototype provided a seamless, well-structured foundation, allowing for smooth transitions between key features like wallets, trading, and security settings. This comprehensive approach ensured that the development team had a clear and refined blueprint to work with.
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UX wireframes were created following both Apple and Google design guidelines to ensure a seamless, intuitive experience across iOS and Android devices. This approach helped maintain a native look and feel while maximizing user comfort and accessibility.
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Design process

UI Design

Every UI element in the Paxful app was meticulously designed to enhance usability and create a seamless trading experience. We focused on clear visual hierarchy, intuitive navigation, and a modern aesthetic that aligns with Paxful’s branding. To improve engagement, we integrated microinteractions, ensuring smooth transitions, responsive buttons, and subtle animations that guide users effortlessly through the platform.

Design Concept

The design concept was developed with a mobile-first approach, incorporating modern UI trends and best practices for both iOS and Android. The color scheme and typography were carefully selected to reinforce Paxful’s brand identity while ensuring optimal readability and user comfort. Every element was designed to create a clean, intuitive, and engaging experience for seamless crypto transactions.

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After the UI design was completed, it went through another round of user testing. Based on the insights received at this stage, we polished the interface and adapted it to devices with different display sizes.

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Branding

Typography

For the Paxful app, we selected Galano Grotesk and Mulish, two modern and highly legible typefaces that balance clarity and visual appeal. Galano Grotesk provides a bold, structured feel, reinforcing the brand’s credibility, while Mulish adds a clean and approachable touch, ensuring a seamless reading experience across all interface elements. This combination enhances both usability and aesthetics, guiding users effortlessly through the platform.
Galano Grotesk
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Semibold
Mulish
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Colors

We chose Paxful Purple as the primary brand color to convey trust, innovation, and a strong digital presence. Complementing this, Be a Hero Blue enhances visibility and guides user interaction throughout the app. A clean white background ensures clarity, making key elements stand out while maintaining a modern and intuitive interface. This carefully curated color palette reinforces brand identity and creates a seamless user experience.
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Paxful Purple
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Be a Hero Blue
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White

Conclusion

Working on the Paxful mobile app redesign was a dynamic and collaborative process. The client’s active engagement and clear vision allowed us to refine every aspect of the user experience, ensuring a seamless and intuitive crypto trading platform. Through well-structured teamwork, we successfully delivered a modern, user-friendly design that enhances accessibility, usability, and brand consistency across the app.